Social Media Optimization

What is SMO ?

Narrow: Using social activities to support SEO

Broad: Improving effectiveness of all social
media marketing

What mattered before	What matters Today
Links	Sharing
Tagging	Conversation
Comments	Engagement
Blog Centric	Content Centric
Bookmarking	Recommending
Mashup	Mashup

How TWITTER influenced a business

Starbucks claims 5.1m Twitter impressions in latte giveaway

Starbucks claimed free latte giveaway to introduce its stronger British drink and personalised service.It achieved more than 5.1m Twitter impressions.

More than 25,000 tweets were sent using the #freestarbucks hashtag which Starbucks claims created 5.12 million Twitter impressions over the course of the day.

The coffee chain says that it gave away 2,000 lattes every minute between 8 and 9 am on Wednesday (14 March) and around 350,00 overall. It could not, however, share comparison figures for a normal morning.

Source: www.marketingweek.co.uk/

Infographic of how people uses internet in 60 Seconds

Understanding user behaviour in internet

·         Search engine Google serves more than 694,445 queries

·         6,600+ pictures are uploaded on Flickr

·         600 videos are uploaded on YouTube videos, amounting to 25+ hours of content

·         695,000 status updates, 79,364 wall posts and 510,040 comments on Facebook

·         70 New domains are registered

·         168,000,000+ emails are sent

·         320 new accounts and 98,000 tweets are generated on Social Networking site Twitter

·         iPhone applications are downloaded more than13,000 times

·         20,000 new posts are published on Micro-blogging platform tumbler

·         Popular web browser FireFox is downloaded more than 1700 times

·         Popular blogging platform WordPress is downloaded more than 50 times

·         WordPress Plugins aredownloaded more than 125 times

·         100 accounts are created on professional networking site LinkedIn

·         40 new Questions are asked on YahooAnswers.com

·         100+ questions are asked on Answers.com

·         1 new article is published on Associated Content, largest source of user generated content

·         1 new definition is added on UrbanDictionary.com

·         1,200+ new ads are created on Craigslist

·         370,000+ minutes of voice calls done by Skype users

·         13,000+ hours of music streaming is done by personalized Internet radio provider Pandora

·         1,600+ reads are made on Scribd, the largest social reading publishing company

Source: http://www.digitalbuzzblog.com/

New Trends in Digital Marketing

There are 12 marketing opportunities

1. Search engine optimisation
2. Social media optimisation
3. Privacycompliance
4. Content optimisation
5. Cross-channel optimisation
6. Content aggregation
7. Mobile marketing
8. Gamification
9. Website performance optimisation
10. Video marketing
11. Performance marketing
12. Ad network innovation  

To know more about new trends check all post in Digital Marketing

Digital Marketing

      Digital marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant personal and cost effective manner.

Digital marketing is a term which is used around in these days but it has not been given a proper definition, It is usually defined as things like display advertisement ,seo, ppc. Yet it doesn’t cover a broader definition.It also includes email marketing, blogs,video stream,podcast,RSS feeds.

   To give a clear picture of what is digital marketing: To say what digital marketing is not it does not include traditional forms like tv,radio,prints because they do not offer instant feedback and reports.

   However digital marketing revolves around the internet space.

There are two different forms of Digital marketing

Push Digital marketing : Push digital marketing technology involves both the marketer and the customer. The marketer has to push or send the information to the customer and the customer has to make the effort of receiving it. This technology creates brand recognition. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient.It is easy to track the customer.There are certain criteria to be followed when sending push messages.If  not followed,the number would be blocked and they wont be able to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach, when sent by an email marketing system.  

Pull Digital Marketing: Pulldigital marketing requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter for himself. Examples are websites, forums and web logs. All these require clicking on a URL in order to view the content. Here there are no critera to be followed.Effort is required only to display the content on the website or forum.There is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching to the content. The customer doesn’t have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized. The customers who see the content cannot be traced, although the click through rate can be considered which give details about the number of clicks the message received. This is be done by enabling the click though tracking during the campaign, which records the information.

Digital Marketing Contest 2012

Digital Media Marketing Contest 2012 – The contest that will put your analytical and SEO techniques to test.The best platform to exhibit your potential as a SEO

DigitalMarketingContest2012 is the first of its kind contest that’s happening. It is a best opportunity for online media analysts to put their skills into action. Digital Marketing Contest 2012 is happening soon and you wouldn’t want to miss it. Exciting prizes await the deserved one’s. 

Digital Marketing Contest is going to be held on 16th April 2012. 

 

It will have the following rules and guidelines.

• The keyword we should get rank in Google is - DigitalMarketingContest2012 (without space) 
• Should use only Blogger.com.
• Only BlogSpot url created on or after 7th march 2012 are eligible for the contest.
• Only one blog per person is eligible for the contest.
• The Digital Marketing Contest 2012 ends at 1Pm on 16th April 2012.
• The result will be checked in Google.com
• Participants in Digital Marketing Contest 2012 is expected to record the activities that we do to rank in Google